Packaging design for kids products line

Project for "Lubenskiy Dairy Plant", which manufactures products under the TM "Harmony". The goal was to create a new packaging for a kids product. It was decided to leave the familiar character, but update it and make it modern. This is how the idea of ​​creating a bunny superhero character came about.We tried to create a bright, childish illustration that will also appeal to children, evoke emotion in them, but at the same time will stand out on the counter among other products and attract the attention of an adult.